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I wish you all the best for 2008, may it be a happy, peaceful, healthy, loving, joyful and fragrant year for all of you.
my world of fragrances
I know it looks a bit messy and I didn't have enough space to add more notes. But this is a rough idea of what I do. I try to blend notes in a way that they all combine well together, I 'glue' some notes together, create more silage, bring out some elements that I like by adding more of these single molecules etc. This phase of creating perfumes is the hardest but the most interesting phase, it's interesting and feels satisfying to finish the perfume and try to make it perfect. I have to find out the evaporation rates of the molecules and combine them with elements that has similar evaporation rates to create a logical way of evaporation. I have to study the perfume to find out if there is not an element that is too dominant, which I maybe have to smooth or hide with other molecules. Or maybe I like to bring out an element and will add more of this molecule etc.
The most fun part is to find out what kind of effect some materials have upon each other. It's amazing how one material can change if I add other materials. It's not so that I'm always sitting behind my desk and blend, mostly I'm studying the materials on scent strips or on my skin, I combine these strips and try to find out how they combine with each other. The ideas of my perfumes are starting in my head, I'm always dreaming about perfumes, I think about it most part of the day, it's something I do automatically and mostly I'm unaware of the fact that I'm analyzing everything that I smell. I imagine how I can translate some feelings or wonderful experiences into a perfume. I'm always paying attention on things that I smell around me, I store all these information in my head and compare these with the materials and combinations that I've studied. It's a dreamy fantasy world, I try to recreate a fantasy and translate it into a perfume.
I have a deep respect for perfumers that really studied their profession, perfumers that work for popular perfume houses studied perfumery for 10 years!!! Now that I've learned so much about perfumery I understand that these perfumers had to study a lot of things before they became a perfumer. Things I didn't think of before, simply because I didn't know or realized what perfumery really meant. I always say, 'the more you know, the more you realize that you basically know nothing at all'. If you don't know enough about something, you can underestimate the whole thing, and compare yourself to someone who really knows everything about it. You put yourself on the same level of someone who studied this, I would call that arrogant and ignorant. I would like the people who put themselves on the same level as professional perfumers to take a real perfumery exam and see if they will pass. I know I will never reach that level, I can't compare myself to these perfumers. I create perfumes for 8 years or so now, I've learned from books, the Internet, by communicating with the members of my Perfume making group at Yahoo and by experimenting and again more experimenting, that's not the same as to study the profession at a high level. There was no teacher that forced me to learn things that I didn't feel like, but had to know to become a perfumer. I'm sure I skipped some parts of perfumery that I still have to learn, but I do my best and try to learn.
Will there be a fourth sister? I don't have anything planned. I want to work on a dark perfume next. Something for men and women. But I'd like it to be a perfume. Woody, musky.... I'm working on a few ideas, but I don't know yet how to package it. Should it be packaged like the three sisters? I don't know at all yet.
So a unisex fragrance? I think you need bottles that are 'unisex' as well then.
Yes, that is exactly the problem. Bottles. I will perhaps unify all of my bottles in the future, using just one bottle for everything I make. It would solve a myriad of problems. I'm not sure about that yet. But it may be coming.
Are you ever planning to start your own boutique?
Well, I guess one should never say 'never', but I can't see myself doing that in the near future. I'm currently more interested in wholesaling to boutiques, etc. I don't know how I'd like standing in a shop all day waiting for someone to walk in. I'm much more comfortable at my perfumery bench surrounded by raw materials.
I guess you right, but I think it's a nice experience for you and the buyers of your fragrances to be able to talk to each other. Is there a material you have only started exploring in your work recently?
Yes, I'm intrigued completely by Karanal. You know it Jenny, but I don't know if you've worked with it or not. It's fascinating, but at the same time I find it challenging to dose correctly.
Yes, I know how it smells, it smells a bit like amber, but have not worked with it yet, I think it's a difficult material to work with. What is the most unusual perfume you have ever created?
Oh my god! I've made a lot.. I mean a lot... of stink bombs. Way too many of them to count. They were certainly the most unusual. I've made things that ended up smelling like gasoline, farts, dirty feet, you name it. All in the name of discovery... [laughs] ... You should ask my partner. He'll tell you!
I know what you mean, I have the same discoveries.LOL What profession would you have gone into had you taken an alternate route in life?
Well, I was an actor in television for many years and I traveled the world as a photo model. I started with perfumery when I was in high school, but laid it aside for many years. For a long time I was a visual artist and I did some music composing. I can't imagine having taken a different path. It seems I was cut out for just what I'm doing. I'm fascinated with astronomy and also paleoanthropology, but I really can't image what kind of life I'd have had without art. I know I was destined to be an artist.
I would love to see a photo of you at work as a model, do you have a photo that I can add to this interview?
Here is one:
What do you think women are wanting from fragrance in today’s world?
I don't think much changes in this respect. They want romance above all. They want some perfumes to make them feel like they're being taken seriously and they want others to make them feel playful and sexually attractive. They want novelty. Women and of course men, too, tire of the same fragrances. It's just like shoes, actually. Styles will just go back and forth like a pendulum. And we'll be lucky when science brings us new aroma materials to work with and sad when others are made off limits to perfumers.
What do you hope women will take from your three 'sister' fragrances?
I frequently get e-mails from women ...as well as men... who have bought my fragrances. One woman recently wrote that Stephanie is the is most beautiful scent she has ever smelled and that it almost brings tears to her eyes when she wears it because it's such a beautiful work of art. Wow! Now that's potent and really touches me deeply. To think that I can make someone that happy... even just one stranger... It truly is sublime.
A final question, uhm... are you ever planning to create a perfume called Jenny? Just kidding. Thank you so much for this interview, I enjoyed it very much.
The main problem with that would be getting people who speak English to say the name Jenny correctly. Everyone would pronounce it Genny and not Yenny... Then it would sound like a nick name for Genviève.
Jenny, I don't think it will be long at all before your name is all tied up with your own fragrances! I enjoyed this interview too, it was fun, thank you so much!
Michael Storer's three 'sisters' and his men's fragrances and samples are available at the website of MICHAEL STORER Fine Fragrances: http://www.michaelstorer.com/as well as at Lucky Scent online and at their trendy Scent Bar in Los Angeles: http://www.luckyscent.com/
While creating this perfume I changed a couple of my initial ideas. For example I used much more bergamot oil than I initial had in mind. By this I created an 'ambrein' accord.
An 'ambrein' accord is an accord based on bergamot, balsamic notes like labdanum, benzoe, tolu etc, vanilla, civet and coumarin. I combined this accord with woody notes; with the accent on sandalwood, and completed it with notes of Iris and rose. It became a very complex formula, I used over 70 different materials. And still after it was matured and all ........... I added another material; mimosa absolute. I just had to do it, it makes the top notes so nicely smooth but fresh, it combines perfectly with the bergamot, petit grain oil and the orange blossom absolute. I love this tender sweet lively note of mimosa. Well, don't think this is the best perfume I ever created, but it was a nice but tough learning experience. I hope the members of the group can give me some useful advice to make it better. We will exchange the formulas, this way the help can be more specific, and it will be a great way to see how others create their perfume, much different than only smelling the perfume and not knowing the formula. I'm really exited to smell all the perfumes of the other members, I can't wait, but at the same time I'm a bit nervous about my own contribution.